This session will cover basic marketing and brand building ideas and concepts to help you be a more effective and focused marketer, no matter what size your budget or marketing team may be.
You’ll explore concepts such as the marketing plan checklist, how to better understand audience perceptions that influence your communications, and the elements that are critical in shaping a powerful brand story. At the end of the session you will walk away with a roadmap to guide you through your next marketing challenge.
The day will include presentation and small group discussion, as well as the opportunity for individual problem-solving.
Trish Krause is an award-winning marketing and communications professional who coaches not-for-profit and corporate organizations in how to find the magic to create and tell compelling stories that click with their most important audiences. Oxygen Consulting specializes in training, teaching, coaching and cajoling executives and organizational representatives to become effective spokespersons and storytellers for their brands.
Regular fee for one day workshop: $140 plus HST.
Discounted rates:Second and subsequent workshops for the same person; or more than one participant from the same organization: $125 plus HST.
Student rate: $50 plus HST
Location: Ontario Institute for Studies in Education, University of Toronto, 252 Bloor Street West, Toronto (St. George subway station).
To register: complete the online registration form or contact Keita Demming at [email protected]